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How Privacy Policies on Forms Affect Sign-ups

By May 08, 2013

(ContentVerve.com)

privacyPlacing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for a betting website. The results revealed interesting findings: