How Privacy Policies on Forms Affect Sign-ups
(ContentVerve.com)
Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for a betting website. The results revealed interesting findings:
