HOME > DATABASE MARKETING > FACEBOOK AND NIELSEN IN DATA COLLECTION PARTNERSHIP
 

Facebook and Nielsen in Data Collection Partnership

By Jul 16, 2014

Robert Faturechi, Meg James (Chicago Tribune)

TVViewingonMobileFacebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the art of audience measurement into the digital age. The idea is to help marketers create better-targeted, more-efficient advertisements and promotions. Find out what you need to know.