Can Marketers Nurture Leads by Retargeting Online Ads?
Matthew Sweezey (ClickZ)
Email nurturing breathed new life into email, and once marketing automation can be seamlessly integrated with ad retargeting, online ads will have new life too. While the technology isn’t quite there yet, online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads that are fully tailored to the user’s past behavior, down to the colors, calls to action and offers used. Here’s what you need to know.
