->

Data & Analytics

->

Is 2014 the Year for Personalizing Big Data on Screen?

Is 2014 the Year for Personalizing Big Data on Screen?

Posted on January 23, 2014 by Chief Marketer Staff

Scott K. Wilder (CMSWire)

database marketing Customizing what the user reads and sees will be the challenge, especially because a responsive design approach still requires careful consideration about what is personalized on a tablet versus an iPhone. Time to get your hands dirty and dig into that customer database.

Related Posts

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

A Programmatic Approach to B2B Advertising in 5 Steps

February 16, 2024 by Christena Garduno - advertising

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

When AI-Generated Customization Goes From Personalized to Creepy

January 26, 2024 by Chief Marketer Staff - AI

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

January 19, 2024 by Chief Marketer Staff - Brand Reputation

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

January 19, 2024 by Kaylee Hultgren - CEOs

How Three Brands are Using OOH to Amplify Gamification Strategies

January 16, 2024 by Andrew Turner - advertising

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

January 12, 2024 by Chief Marketer Staff - AI

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

January 5, 2024 by Kaylee Hultgren - 2024 Marketing Challenges

Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms

January 5, 2024 by Chief Marketer Staff - Consumer Data

Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

January 5, 2024 by Chief Marketer Staff - Commerce Strategies

Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4

December 15, 2023 by Chief Marketer Staff

2023 Top Women in Marketing Honorees Revealed

December 14, 2023 by Chief Marketer Staff - 2023 Top Women in Marketing

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren - brand marketing

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

December 1, 2023 by Chief Marketer Staff - Digital advertising

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!