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Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Article

Apr. 15 2014




EMC Creates Centralized Global Database

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

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disney-355

Article

Apr. 15 2014




The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

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empire-355

Article

Apr. 14 2014




Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

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lead-capturing595

Article

Apr. 08 2014




New Penton Database Offers Targeted B2B Data 3

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

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many small light bulbs equal big one

Article

Apr. 04 2014




Top 10 Predictions for Customer Communications Management

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

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telephone595

Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

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As a four seed, Michigan State doesn’t have as much support overall as the number one seeds. But their home-state fans certainly expect to see the Spartans in the Final Four.

Article

Apr. 04 2014




Three Key Steps for Analyzing Social Media Sentiment

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

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lead capture campaigns

Article

Apr. 04 2014




Developing Sophisticated Lead Scoring

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

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Article

Apr. 04 2014




Big Data for Smaller Businesses

Why DataMentors says Big Data isn’t just for big businesses.

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CRM

Article

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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