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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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location-based marketing tools

Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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Crumpled question marks heap

Article

Jul. 18 2014




Lead Generation: DIY or Outsource? 1

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

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Facebook and Nielsen data collection

Article

Jul. 16 2014




Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

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comcast-logo

Article

Jul. 15 2014




Comcast’s Customer Service Debacle

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

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international-flags

Article

Jul. 09 2014




Enabling Data Driven Marketing Worldwide 2

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

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motorola-logo

Article

Jul. 09 2014




How Motorola Optimizes Channel Data Management

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

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marketing executives salaries

Article

Jul. 01 2014




Why Engagement Leads to Revenue Growth 1

Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.

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world-cup-300

Article

Jun. 30 2014




5 Tips to Execute Better Global Marketing Campaigns

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

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Article

Jun. 25 2014




RedSeal Looks Online for Lead Gen Gold

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

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Qualifying Sales Leads, Qualified Sales

Article

Jun. 25 2014




The Best Ways to Track Leads

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

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