Database Marketing
DoubleTree, Google Build Custom YouTube Travel Channel
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t
Article
May. 22 2013
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
Article
May. 22 2013
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...
Article
May. 16 2013
Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing? More...
Article
May. 14 2013
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing. More...
Article
May. 13 2013
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...
Article
May. 13 2013
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...
Article
May. 07 2013
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...
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