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Database Marketing

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Article

Oct. 23 2014




Study Shows Lead Generation Struggles

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

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Article

Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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Article

Oct. 16 2014




Using Marketing Automation Intelligently

With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

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Article

Oct. 16 2014




4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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Article

Oct. 14 2014




Live Customer Engagement Rock Stars

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

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ON24-webinar

Article

Oct. 13 2014




Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

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Article

Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

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Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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Article

Oct. 08 2014




Digital Engagement and Conversion Are Not Synonymous 1

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

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Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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