Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > DATABASE MARKETING

Database Marketing

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

Read and Discuss

1

Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

More...

 
Crumpled question marks heap

Article

Sep. 19 2014




What is the Value of a Lead?

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

More...

 
Qualifying Sales Leads, Qualified Sales

Article

Sep. 18 2014




Educating Audiences for Lead Generation

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

More...

 
marketing automation technology

Article

Sep. 15 2014




How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

More...

 
loyalty

Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

More...

 
Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

More...

 
biegel-crop

Article

Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

More...

 
Lead_Generation595

Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

More...

 
arthur-crop

Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

More...

 
marketing silos

Article

Aug. 25 2014




Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

More...