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Crest Gillette, Heinz Make List of “TRUE” Brands: Forrester

By ()Jul 17, 2013

Karl Greenberg (Marketing Daily)

forrester's best brandsSome of the most well-know brands in the world rose to the distinguished level of “TRUE” brands in a pair of new Forrester rankings based on online surveys this year. The firm argues that brand health comes from the extent to which it is trusted, remarkable, unmistakable and essential. See who made the TRUE brands list and read some of the comments consumers made about those brands.