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7 Lessons From 7 Years of Making Landing Pages

By ()May 23, 2013

(Search Engine Land)

7Seven years of working with landing pages can teach a marketer many lessons. The details in this article were presented last week by the author at the Interactivity Digital Conference in Miami. Among them are: people matter more than software—10% of marketing budgets should be spent on tools, while 90% should be spent on people. Good lessons here for your marketing toolbox.