CRM LOOP : Custom Content
Don’t Be Shy About Making Conversational MarketingSelling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers. ... COLLOQUY Corner: Dialogue--the Coin of the RealmMost loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business. ... CRM Article Download
Customer-centric Marketing Performance ManagementMichele Eggers and Jeff Gilleland of SAS Institute's Customer Intelligence unit have written a comprehensive guide to improving your marketing performance by evolving how you measure it. You can download a PDF of that article by clicking here |
Boom Times Ahead for Electronic Content: Forecast StudyIn 1927's "The Jazz Singer," Al Jolson addressed movie audiences and uttered the famous line "Wait a minute, wait a minute. You ain't heard nothin' yet!" While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood "talkie" – a movie with a spoken audio soundtrack. It's a line that could also be applied to online content delivery. ... advertisement |
TOP STORIES
Goin’ Legit: Tips for Getting Requested Emails Through Filters
The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails....
Test? Yes. Overtest? No.
Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc. ...
How to Send an E-mail Newsletter Your Customers Will Love
The Internet is overflowing with poorly executed email marketing newsletters. Here's advice on how to create a newsy marketing communication that people continue to open and actually read. We've all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time. ...
E-Zine Program Helps PTC’s resellers Connect
“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN. ...
Social Networks: or, How to Win on Friendster and Influence People
Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri's Pampers, perhaps.) ...
Ads and the Blogosphere
The blogosphere is getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global Internet and counted about 850,000 new posts in the course of a single day. But it’s not just bloggers who’ve taken up RSS, the Really Simple Syndication platform that lets users subscribe to have content delivered to their browsers automatically as it’s posted. ...
How to Write (and Not Write) E-Zine Teaser Copy
Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself. ...
Tricks of the E-mail Trade
Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments. ...
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI....
B-to-B Direct Marketers High on Content
When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine. ...
Just How Much Should You Give Them in Your E-Zine?
The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take. ...
Gen Y Phones It In
Today's mobile phones are tomorrow's e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it'll be comfortable with this channel. Will you?...
Should Mel Gibson Be Forgiven? Jewish Group Asks in Viral Campaign
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving....
Party Firm Joins the IMN Party
The party goes on. Do-Re-Me & You! is the latest direct sales firm to sign up for IMN’s Party Pulse e-zine service. Its 1,000 consultants, who sell children’s storybooks and other learning products in home sales parties, can now communicate with customers through e-mail newsletters. ...
Tips for Dealing with The Tough E-Zine Challenges
As far as we know, there are no degree programs for how to create e-mail newsletters. But it’s an art that should be studied. In their eagerness to get their sales message across, many firms ignore basic design and technical rules. Here are some e-mail tips from Geoff Smith, managing director of online product develop for Prism Business Media, the publisher of this e-zine. ...
