Content Speculation

Posted on by Chief Marketer Staff

RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets, boosting clickthroughs and page views.

The newsletters are part of an integrated marketing plan which also includes online banner ads, a sales team and direct mail campaigns inviting prospects to sign up for a demo where they can trade using play money, says Ross Soodoosingh, e-mail marketing manager of the Dallas-based company.

The online currency-trading forum has an international client base of 100,000 accounts, mostly individuals. FXCM has worked with Eloqua on its RSS and e-mail initiatives for about a year and a half.

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