->

Data Driven ROI

->

Consumers Naive About Web Data

Consumers Naive About Web Data

Posted on August 1, 2003 by Chief Marketer Staff

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject, according to a survey by the Annenberg Public Policy Center at the University of Pennsylvania.

Of the 1,200 adults contacted, 64% said they have never searched for tips on how to protect their information online. Another 40% admitted they know

Related Posts

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

April 5, 2024 by Dustin Siggins - Communications

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

March 15, 2024 by Kaylee Hultgren - Apple Vision Pro

Six Solid Brand Activations at SXSW 2024

March 15, 2024 by Chief Marketer Staff - Event Marketing

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year

March 8, 2024 by Chief Marketer Staff - Misinformation and Disinformation

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

How Marketers and Communicators Are Using Podcasts as a Messaging Tool

March 1, 2024 by Chief Marketer Staff - Branded Podcasts

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

7 Ways to Promote Your Brand’s Awards and Achievements Authentically

February 23, 2024 by Chief Marketer Staff - Award Promotion

Five Things B2B Marketers Can Do to Succeed Without Cookies

February 23, 2024 by Nikki Candito - B2B Marketing

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

A Programmatic Approach to B2B Advertising in 5 Steps

February 16, 2024 by Christena Garduno - advertising

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

Heineken USA CMO Jonnie Cahill Provides Career Advice for Aspiring CMOs

February 2, 2024 by Kaylee Hultgren - Career Advice

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!