CONSUMER-MARKETING | ENGAGEMENT

Pizza Hut Adds Games to the Menu

|  by Chief Marketer Staff

Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts' 1,300 dine-in locations across the country. The tents ...

Baskin-Robbins Launches Little Cakes

|  by Chief Marketer Staff

Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home ...

Boost Mobile Dangles Concerts for Teens

|  by Chief Marketer Staff

Nextel Communications targets high school students in eight markets with a rock 'n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and ...

McDonald’s Takes Monopoly Online

|  by Chief Marketer Staff

McDonald's Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald's brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on ...

Hot Maximas Melting NY and LA

|  by Chief Marketer Staff

Nissan Motor Corp., USA is positioning its 2005 Maximas in live street scenes that will create an effect of an urban meltdown, causing nearby objects such as street lamps, trash cans and parking meters to appear to melt and droop. The company said the ...

Domino’s Doubles Up in NYC

|  by Chief Marketer Staff

Domino's Pizza pulled double-duty in New York City yesterday with a one-day, one-market blitz to support the national launch Doublemelt Pizza. Oct. 11 was officially dubbed "Domino's Pizza Double Day" by Manhattan Borough President C. Virginia Fields. ...

AutoTrader.com and Audi Team Up

|  by Chief Marketer Staff

AutoTrader.com and Audi's used car division will team up on the "Race to the Finish Line!" sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified ...

A Tour of the New W Seoul

|  by Chief Marketer Staff

Starwood Hotels & Resorts Inc. has opened it first W Hotel in Asia and is billing it as a "sumptuous haven with urban sensibilites." The W Seoul-Walkerhill is set in an urban resort destination close to the heart of Seoul, South Korea. The 14-story ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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