CONSUMER-MARKETING | ENGAGEMENT

Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks

FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game's sponsor. ...

The clock ticks extra fast in December for automotive manufacturers. It's a time when the following year's autos are on the lot, and any current year models begin to stand out like a sore thumb. December, therefore, becomes a crucial month for ...

Malls are expanding their kids' clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids' clubs and building additional play areas. Simon Properties, General ...

Fisher-Price and Royal Caribbean International have joined forces to entertain young children and their parents on board as well as via the cruise lines' mobile marketing tour. Beginning next month, Fisher-Price, which makes infant and preschool toys, ...

Customers soon won't be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin' Donuts. Dunkin' Brands, Inc. has developed a new stored value card to ease consumers' purchasing experience at Dunkin' Donuts retail ...

Another lawsuit has been filed against Simon Property Group, Inc. over its gift cards. This time, former Gov. Roy Barnes filed a lawsuit on Dec. 8 representing two Georgia shoppers claiming fees and expiration dates on Simon's Visa Giftcard are illegal, ...

Arby's has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain. The mitt premiums—modeled after Arby's iconic Oven Mitt spokescharacter—were part of a fundraiser for ...

McDonald's Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega's gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds ...

In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi's new ThankYou Merchants program, consumers can earn bonus points—an average of five points per ...