CONSUMER-MARKETING | DATA-ANALYTICS

Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

|  by Chief Marketer Staff

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support…

High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

|  by Brian Quinton

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

Destination: Loyalty

|  by Chief Marketer Staff

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200