CONSUMER-MARKETING | DATA-ANALYTICS

GetGlue Connects Entertainment Marketers With Fans

|  by Beth Negus Viveiros

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

Customer Loyalty: The Gift That Keeps on Giving

|  by Brian Quinton

Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.

Brand Tactics: The Scavenger Hunt is On

|  by Brian Quinton

Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

|  by Chief Marketer Staff

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support…

High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

|  by Brian Quinton

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200