CONSUMER-MARKETING | DATA-ANALYTICS

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.