CONSUMER-MARKETING | ACQUISITION

marketing to Gen Z

10 Killer Tips to Reach Gen Z

|  by Patty Odell

Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200