CONSUMER-MARKETING | ACQUISITION

Court TV To Send Viewers on Island Getaway

|  by Chief Marketer Staff

Just in time for the holidays, Court TV is giving viewers something to dream about— trip to a private villa in Jamaica. The network is launching its first-ever holiday sweepstakes, which will send one grand-prize winner to Half Moon Bay in Jamaica with ...

PBS Launches Las Vegas DVD Sweeps

|  by Chief Marketer Staff

To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a ...

Starz Launches Trio of Treasures Sweeps

|  by Chief Marketer Staff

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale "A Treasure's Trove," ...

MasterCard Holiday Sweeps Hits Home

|  by Chief Marketer Staff

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry ...

Tide To Go Sweeps Dangles Apprentice Finale

|  by Chief Marketer Staff

Procter & Gamble's Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand ...

Swiss Instant-Win Delivers Prizes by Cell Phone

|  by Chief Marketer Staff

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed "SMS & Win Miles," put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. ...

History Channel Launches Invention Challenge

|  by Chief Marketer Staff

Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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