CONSUMER-MARKETING | ACQUISITION

Dunkin’ Donuts Seeks Customer Passion Via Contest

|  by Chief Marketer Staff

Dunkin' Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin' Donuts coffee. The Great Lengths contest invites consumers to submit ...

NHL, New Line Team For Just Friends Promo

|  by Chief Marketer Staff

New Line Cinema and the National Hockey League are rolling out a series of in-arena promotions around the upcoming film Just Friends, touting a sweepstakes for a chance to win tickets to the 2006 NHL Stanley Cup Finals with one of the movie's co-stars. ...

GSN, Fashion Bug Launch Millionaire Sweeps

|  by Chief Marketer Staff

GSN, the gaming network, is giving viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug. Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to ...

Mudd Jeans Launches Curvy Jeans

|  by Chief Marketer Staff

Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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