CONSUMER-MARKETING | ACQUISITION

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.

Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11.

Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and ...

General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.

Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.

Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer's X Games.

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers' getaway in Napa Valley.

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN's new sports show Pardon the Interruption.