NASCAR Rejects Diageo as Sponsor

|  by Chief Marketer Staff

Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton's No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing ...

Woman Injured in Diamond Dig Promotion

|  by Chief Marketer Staff

A woman in a race to dig for diamonds in the infield at last Thursday's Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. "She didn't find jewelry, but the good thing was, she was treated ...

GameWorks Gives Away Free Comic Books

|  by Chief Marketer Staff

This Saturday comic book stores across the country will give away comic books to promote Free Comic Book Day. GameWorks is holding a Spider-Man 2 party this Friday As part of a partnership between Diamond Comic Distributors and GameWorks, all ...

Birmingham Fans Getting Free Plungers

|  by Chief Marketer Staff

Roto-Rooter Services Co. will give away 1,500 plungers at the Birmingham Barons baseball game as part of a sponsorship the plumbing company made last week with the team. Roto-Rooter's deal includes stadium signage, radio advertising, on-field promotions ...

Hampton Hotels Encourages Summer Vacations

|  by Chief Marketer Staff

Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting as a planning resource and anyone who books a room ...

Sony Sponsors Vans Warped Tour This Summer

|  by Chief Marketer Staff

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...

Wimbledon Meets Grand Central Station

|  by Chief Marketer Staff

NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station's Vanderbilt Hall into a replica of All England's Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis ...

Houlihan’s Vamps Up Summer

|  by Chief Marketer Staff

Houlihan's Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and ...

TBS and Verizon Connect Viewers to Reality

|  by Chief Marketer Staff

Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored ...

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.