Happy Girl Typing Sms

Posted on by Beth Negus Viveiros

Cheerful Young Redhead Girl Typing Messages on Phone and looking happy

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.