CMOs Share Top 20 Big Ideas for 2016
If we only had a crystal ball to see into the future to see what CMOs have up their sleeves for 2016. Well, CMO.com has provided the next best thing; a roundup of the 20 top big ideas for this New Year.
For example, it may be time to “rethink the traditional planning process.” Consider a shift from the standard quarterly marketing planning, to a more nimble, daily plan. There is such quick change in the marketplace today, you just might be better served by ditching the old process.
Another big idea is to stop tapping every social channel just because they’re out there. Don’t waste dollars and hours trying to figure out all of the social networks; stick to the ones you know drive results.
This is an eye-opening read with some surprising suggestions to keep us on track for 2016.
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