How CMOs Must Restructure for 2014
John Copeland and Jason Tabeling (Forbes)
Theses authors opine that internal structure of marketing organizations has to change to deliver on the promise of anytime, anywhere marketing. Brand managers, channel managers, category managers, email marketers, video marketers, retail marketers and the list goes on all work on different incentive structures and business purposes. How to get this done? The chief marketing officer needs to do two things.
