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Consumer Marketing

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CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive

CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

Posted on August 27, 2013 by Chief Marketer Staff

Christine Moorman (Forbes)

New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership. The 410 top marketers surveyed in August report their highest levels of optimism for the overall U.S. economy in four years. Now for the rough news.

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