How Chrysler’s Francois Scored Marketing Gold In Will Ferrell

Posted on by Chief Marketer Staff

Dale Buss (Forbes.com)

willferrel175Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO—the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand—now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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