Chicken of the Sea’s Christie Fleming on Why it Chose Walmart

Posted on by Patty Odell

Christie Fleming, senior vice president of marketing for Chicken of the Sea, shares why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative last year. #PROMONext: Leaders in Promotion Marketing Conference.

National Salmon Day won a 2016 Gold PRO Award for Best Campaign on a Budget and a Bronze 2016 PRO Award for Best Holiday-Themed Campaign.

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