Chick-fil-A Steps on the Social Media Gas Pedal

Posted on by Patty Odell

Chick-fil-A might be a fast-food company but it’s also really fast at social mediaresponding to 35,000 social media mentions a month and creating content in a under three minutes. It’s the speed at which marketers need to work in social.

Chick-fil-A is working with Unit3C, a content and production studio launched by its agency Moxy, to respond to comments and post social content more quickly.

The company’s head of social and digital marketing, Kristen Hunter, weighs in.

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