A Chat with Kevin Krone, CMO of Southwest

Posted on by Patty Odell

Kevin KroneKevin Krone, CMO of Southwest, speaks out on a number of topics in this Q&A, including its recent rebrand and the move from mass marketing to more personalized marketing.

Krone also discusses the state of marketing, unique challenges in managing online conversations, data, the mega emphasis today on storytelling as a marketing method and myriad other issues.

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