Channel | Social

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans.

Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.

Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of "Night at the Museum", bringing a piece of the film to life.

Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial.

The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.

VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.

Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.