Channel | Social

Street Smarts

|  by Chief Marketer Staff

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

Coke Debuts Mall Lounges

|  by Chief Marketer Staff

Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

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Awards

 
	
        

CHIEF MARKETER 200