Channel | Social

Saying No

|  by Chief Marketer Staff

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your

We’re Having a Party

|  by Chief Marketer Staff

When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially

Tour Tutorial

|  by Chief Marketer Staff

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

Freshman Orientation

|  by Chief Marketer Staff

VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

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CHIEF MARKETER 200