Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.
Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors
Jimmy Dean is about to hit the road to sample its products.
Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo.
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.”
MasterCard has been looking for a partner with mass appeal.
The mobile Negro Leagues Museum tour makes its final stop of the baseball season in Chicago this week.
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