Gillette Runs College Football ‘GameFace’ Play
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring
For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country
In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,
Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September
Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics
Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.
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