Channel | Social

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand

To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter

The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.

Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014

Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker

AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs