McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters
The people who use your brand are well qualified to help chart its fortune. They'll tell you what they want and how they want it. The brand's job then is to be responsive, like a friend or mate.
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc
As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?
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