Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion
A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.
This month, Macy's will hold in-store events specific to Asian-Pacific American influences in fashion and style
Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.
Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O'Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.
Esprit last week staged a "semi-naked" event for the grand opening of a New York store, drawing thousands of people
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by
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