Channel | Social

Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

A new survey from Performics and ROI Research shows how social media permeates consumers' lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

KFC is preparing to launch a new global tag line for its products in TV and print, and it's preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach

Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1

SPRING IS A TIME OF CHANGE. If you're a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other

Ice, Custard, Happiness is the slogan for Rita's Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members' profile

Social media has changed the book promotion strategy for authors.

Today, it's practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization's interest.