Channel | Data Driven ROI

Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos ...

For those product placement watchers, last night's Scrubs provided a bit of entertainment. Cavity Sam, the submissive patient in the board game Operation, got a new ailment during the NBC hit comedy series Scrubs. In the scene the cast members played ...

Animal Planet has launched a sweepstakes touting a trip to the Macy's Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet's Heroes programming, Animal Precinct, Animal Cops: ...

Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald's locations in China get a poster like the one above McDonald's, Budweiser, The Coca-Cola Co., Eastman Kodak ...

Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts' 1,300 dine-in locations across the country. The tents ...

Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home ...

StonyField Farm's has a sweepstakes underway where schools can win "healthy vending machines." The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to ...

Nextel Communications targets high school students in eight markets with a rock 'n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and ...

McDonald's Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald's brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on ...

AutoTrader.com and Audi's used car division will team up on the "Race to the Finish Line!" sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified ...