Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
If you're new to data clean rooms, here are some insights to consider before getting started.
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
Three key insights for marketing leaders who are seeking approval of technology investments.
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
How the CPG brand is allocating media investment to support innovation.
Click here to view the 2023 winners!