Channel | Mobile

We've all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more

Your call center isn't an island, so don't let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all

QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate

Don't let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace

LIKE MANY NONPROFITS, in 2008 Teen Challenge New England realized it would run into a budget shortfall. But rather than just simply ramping up the pleas

You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone

Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.

More consumers are turning directly to consumer packaged goods companies to find deals and discounts

Once upon a time, customers went into a retail store to research a new purchase. Then, they did the research online before going out. Today, thanks to mobile, they're researching online before they leave the house

For marketing service providers, the latest killer app isn