Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles
The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the
Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile
With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices. Disney
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