Channel | Mobile

Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers

If you're having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion

A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s…

A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller…

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That's one finding from a new quarterly report from location-based mobile media channel JiWire

Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work

We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can…

Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life

This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands