Channel | Mobile

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts

2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

All marketers know that mobile devices enable consumers to check email whenever and where ever they want. But what they might not be considering is that once consumers read an email on their tablet or phone, they're necessarily not saving it to follow-up on later on their desktop.

Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And…

New research by Convario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012

Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about…