Flexible mailing frequencies and event-driven messaging were among the e-mail trends Chris Baggott, chief marketing officer of e-mail marketing solutions provider ExactTarget, singled out as important for the coming year. Now that the year is more than halfway over, Baggott has refined some of his predictions regarding trends.
The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is
Carmen's Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions. Parent company Walters Media
E-mail authentication is a place to start fighting spam, but don't stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, e-mail tech vendors and e-marketers held in New York on Tuesday
IF EVER THERE WAS A MULTICHANnel merchant, it's the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,
RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That's the conclusion of a new report from e-mail marketing services firm Silverpop.
An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I'm looking for
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest
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