You'd think that textual e-mails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa's new eyetracking laboratory tests proved the reverse is true.
Two new studies released on Wednesday suggest that consumers are generally more satisfied using e-mail than making telephone calls to customer contact centers.
INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things
Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.
Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.
Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.
It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.
A third state children
Everyone likes to save money, both in business and on pleasure. That’s why Shel Horowitz’s e-mail newsletters appear to be flourishing.
Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here's why multi-tiered e-zines are the answer.
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