Channel | Email

A 20-year-old man pleaded guilty Monday to seizing control of hundreds of thousands of Internet-connected computers and renting the so-called zombie network to people who used it to send out spam.

Business is booming for e-mail service providers (ESPs). In fact 87% of 1,927 marketing professionals recently surveyed by my company, MarketingSherpa, said they send some or all of their e-mail campaigns and newsletters to ESPs instead of via inhouse systems. When we asked marketers how happy they were with their current e-mail vendors, however, the…

Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?

IMN has launched IMN Party Pulse, a multi-tiered newsletter program for direct sales organizations. And it already has a client with 1 million subscribers: PartyLite, the direct selling company specializing in candles and accessories.

If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.

Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?

Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.

Unspam, the company that lobbied for so-called child-protection do-not e-mail laws in Utah and Michigan and then got the contracts to run the registries, now has its eye on Georgia, Illinois, Wisconsin and Minnesota.

Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the

Unspam, the company that lobbied for so-called child-protection do-not e-mail laws in Utah and Michigan and then got the contracts to run the registries, now has its eye on Georgia, Illinois, Wisconsin and Minnesota.