Channel | Direct Marketing | Print

YOU'D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing

THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends' e-mail addresses.The

COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

ONE DAY DOES not a year make, but on Wall Street, a day can unmake a year.The Aug. 31 stock market meltdown battered the prices of consumer direct marketing

AUTO INSURANCE DMers may have to radically alter their mailings to no-fault insurance states, thanks to a bill now before Congress.Sponsored by Sen. Mitch

OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself

Foster & Gallagher Inc., Peoria, IL, promoted Barb McConnell to director of advertising/desktop publishing. F&G's Michigan Bulb Group, Grand Rapids, MI,

FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established

SAY YOU'VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose