Channel | Direct Marketing | Print

Picture Perfect

|  by Chief Marketer Staff

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

DIRECTNEWSLINE

|  by Chief Marketer Staff

DM Deals Hit $38 Billion in '97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

Hall of Fame

|  by Chief Marketer Staff

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

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Awards

 
	
        

CHIEF MARKETER 200