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Mark McGwire and Sammy Sosa weren't the only ones to make baseball history this summer. Even a 10-year-old can hit a home run with a direct mail campaign

COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology

Oh no, is it really October already?We're not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we'll have to

RECENT POLITICAL developments are making marriage a legal hotbed for newlyweds and would-be newlyweds. Advocates of same-sex marriage such as the Human

CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

RBIS' SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization's core file of

SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business

WHEN DAVE RATNER was in sixth grade, he was thrown out of school for his sense of humor, his willingness to play to an audience and his overriding concern

WANT A CAPTIVE audience? Try airline passengers, strapped into their seats at 32,000 feet.Reno, NV-based DelysAir, a manufacturer and distributor of gourmet

AS WITH MOST multi-level marketing concerns, at Nature's Own distributors are encouraged to enlist additional vendors whenever they can. But the company