Channel | Direct Marketing | Print

My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

BC has bought DFG, LMN has merged with XYZ, and so on. And most of these new entities need CEOs. Some bring in a new person, others promote from within.

Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products'

It's amazing how quickly time flies. Our kids grow up and our friends' kids seem to grow up even faster.Don't look now, but your market just "grew up"

The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission's August decision that the firm's

Peterman isn't the only one out there who distributes a lavishly illustrated catalog. Why, there's also Gary Sassaman.Who? Gary Sassaman, publisher, writer

BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its "Sound and Spirit"

Maybe it's the postage hike, maybe it's the stock market. Maybe it's simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast