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Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you

My New Year's resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had

If you're looking for a big fish story, don't flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher's Bob Pellegrino laughed, "He would have

As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly

Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog."It's a simple story, really," says Madeline Hardart, a spokesperson

Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have